Wednesday, August 25, 2010

Style Review: The Limited Wedding Collection

With the major success of J Crew's Bridal line, other mall retailers are following suit and jumping into the bridal market which had previously been reserved to specialty boutiques and high-end department store bridal salons.  Like J Crew, Ann Taylor launched their line this past spring with a select number of sophisticated & chic bridesmaid dresses aimed more towards women in their late 20's and 30's.  It's been a welcome change from the bridesmaid dresses at Davids Bridal which are so juvenile they are interchangeable with prom dresses.  Both J Crew & Ann Taylor developed their own distinct style while still providing ample variety and a full collection of dresses.  The same cannot be said for The Limited's collection which is, well, limited.  One could hardly call it a collection when it consists of only 2 wedding dresses and just 4 bridesmaid dresses.  More over, the collection seems to copy-cat the successful designs of other retailers, but with less sophistication.  The 2 wedding dresses mimic J Crew's high waisted A-line silhouette.  Bridesmaid dresses are obvious knock-offs of Ann Taylor and The Dessy Group dresses.  One thing differs dramatically however; the price.  J Crew & Ann Taylors wedding collections all fall into the typical bridal price range ensuring high-end construction techniques.  The Limited dresses start at a mere $89 making them a steal.  Can you see the difference?  No question!  But for the bride on a limited budget, the Limited's wedding collection fits.   Grade: C

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